Public Relations Manager Resume Writing Guide & Examples

Are you looking to land your dream job as a Public Relations Manager? A well-crafted resume is the first step towards achieving your goal. In this guide, we will provide you with actionable insights and practical advice on how to write a Public Relations Manager resume that stands out from the crowd. With our expert tips and examples, you’ll be able to showcase your skills and experience in the best possible light, and increase your chances of landing your dream job.

How to Write Public Relations Manager Resume That Stands Out?

As a Public Relations Manager, your resume is your first chance to make a great impression on potential employers. Here are some tips to help you craft a resume that stands out:

  • Highlight your achievements: Instead of just listing your responsibilities, focus on your achievements in your previous roles. Use numbers and statistics to quantify your impact, and show how you have contributed to the success of your previous employers.
  • Showcase your skills: Public Relations Managers need a wide range of skills, including communication, writing, and project management. Make sure to highlight these skills in your resume, and provide examples of how you have used them in your previous roles.
  • Customize your resume: Tailor your resume to the specific job you are applying for. Research the company and the job description, and make sure to highlight the skills and experience that are most relevant to the position.
  • Use keywords: Many companies use applicant tracking systems (ATS) to screen resumes. Make sure to include relevant keywords in your resume, so that it will be picked up by the ATS and passed on to the hiring manager.
  • Keep it concise: Your resume should be no more than two pages long. Make sure to include only the most relevant information, and use bullet points to make it easy to read.

Related Article: Public Relations Manager Job Description, Average Salary & Career Path

What Recruiters Consider in Public Relations Manager Resume?

Recruiters receive hundreds of resumes for a single job opening, and they spend only a few seconds scanning each one. Therefore, it is crucial to make your resume stand out from the rest. When it comes to a Public Relations Manager resume, recruiters look for specific skills and experiences that match the job requirements.

Firstly, recruiters look for relevant experience in public relations, communications, or related fields. They want to see that you have worked in a similar role before and have a good understanding of the industry. Secondly, they look for strong communication skills, both written and verbal. As a Public Relations Manager, you will be responsible for communicating with clients, media, and other stakeholders, so it is essential to have excellent communication skills. Thirdly, recruiters look for leadership skills, as Public Relations Managers often lead a team of professionals. They want to see that you have experience in managing people and projects.

Key Elements to Include in Your Public Relations Manager Resume

Your resume is your marketing tool, and it should showcase your skills and experiences that match the job requirements. Here are some key elements to include in your Public Relations Manager resume:

  • Objective: Start your resume with a clear objective that highlights your career goals and how you can contribute to the company.
  • Summary: Write a brief summary of your skills and experiences that match the job requirements. This section should grab the recruiter’s attention and make them want to read more.
  • Experience: List your relevant work experience in reverse chronological order, starting with your most recent job. Include the job title, company name, dates of employment, and a brief description of your responsibilities and achievements.
  • Education: List your educational qualifications, including the degree, institution, and dates of attendance.
  • Skills: List your relevant skills, including communication, leadership, project management, and any other skills that match the job requirements.
  • Awards and Certifications: List any awards or certifications that demonstrate your expertise in public relations or related fields.
  • References: Include at least two professional references who can vouch for your skills and experiences.

By including these key elements in your Public Relations Manager resume, you can increase your chances of getting noticed by recruiters and landing your dream job.

Public Relations Manager Resume Examples

If you’re looking for inspiration to create a winning Public Relations Manager resume, you’ve come to the right place. In this article, we’ll share four resume examples that will help you stand out from the competition and land your dream job.


Public Relations Manager Chronological Resume Example – 1

John Doe

123 Main Street, Anytown USA 12345

(123) 456-7890

[email protected]


Objective:

To obtain a Public Relations Manager position in a dynamic organization where I can utilize my skills and experience to contribute to the growth and success of the company.


Experience:

Public Relations Manager

ABC Company, Anytown USA

January 2015 – Present

  • Develop and implement strategic PR plans to increase brand awareness and drive sales
  • Manage media relations and secure coverage in top-tier publications
  • Create and distribute press releases, media alerts, and other PR materials
  • Organize and execute successful events, including product launches and press conferences
  • Collaborate with cross-functional teams, including marketing, sales, and product development

Public Relations Coordinator

XYZ Agency, Anytown USA

June 2012 – December 2014

  • Assisted in the development and execution of PR campaigns for clients in various industries
  • Conducted research and analysis to identify media opportunities and trends
  • Managed social media accounts and created engaging content to increase followers and engagement
  • Monitored and tracked media coverage and provided regular reports to clients

Education:

Bachelor of Arts in Communications

University of Anytown, Anytown USA

Graduated May 2012

The chronological resume template is a traditional format that highlights your work experience in reverse chronological order, starting with your most recent job. This format is ideal for candidates with a solid work history and a clear career progression. It allows hiring managers to quickly see your career trajectory and the skills you’ve developed along the way. Use this template if you have a consistent work history and want to emphasize your experience.


Public Relations Manager Chronological Resume Example – 2

John Doe

123 Main Street, Anytown, USA 12345

(123) 456-7890 | [email protected]


Objective:

To obtain a Public Relations Manager position in a dynamic organization where I can utilize my skills and experience to enhance the company’s reputation and increase its visibility.


Experience:
Public Relations Manager

ABC Company, Anytown, USA

January 2015 – Present

  • Develop and implement strategic public relations plans to increase brand awareness and promote company initiatives.
  • Create and distribute press releases, media alerts, and other communications materials to targeted media outlets.
  • Manage relationships with key media contacts and secure media coverage for company events and initiatives.
  • Coordinate and execute successful events, including press conferences, product launches, and community outreach programs.
  • Monitor and analyze media coverage and provide regular reports to senior management.
Public Relations Coordinator

XYZ Company, Anytown, USA

June 2012 – December 2014

  • Assisted in the development and implementation of public relations plans and initiatives.
  • Created and distributed press releases, media alerts, and other communications materials.
  • Managed relationships with media contacts and secured media coverage for company events and initiatives.
  • Assisted in the coordination and execution of successful events, including press conferences, product launches, and community outreach programs.
  • Monitored and analyzed media coverage and provided regular reports to senior management.

Education:

Bachelor of Arts in Communications

Anytown University, Anytown, USA

Graduated May 2012

A chronological resume template is a format that lists your work experience in reverse chronological order, starting with your most recent position and working backwards. This type of resume is ideal for job seekers who have a strong work history and want to highlight their career progression. The Public Relations Manager Chronological Resume Example – 2 showcases the candidate’s experience in the field of public relations, starting with their current position and working backwards. The template includes a clear objective statement, a detailed list of job responsibilities, and a summary of the candidate’s education. This format allows hiring managers to quickly see the candidate’s career trajectory and assess their qualifications for the position.


Public Relations Manager Functional Resume Example – 1

John Doe

123 Main Street, Anytown USA 12345

(123) 456-7890 | [email protected]


Objective:

To obtain a Public Relations Manager position where my skills and experience can be utilized to increase company visibility and brand awareness.


Summary:
  • Over 10 years of experience in public relations and communications
  • Proven track record of successful media relations and crisis management
  • Strong writing and editing skills, with experience in press releases, speeches, and social media content
  • Excellent interpersonal and communication skills, with the ability to build and maintain relationships with key stakeholders

Professional Experience:
Public Relations Manager, XYZ Company

Anytown USA | 2015 – Present

  • Develop and implement strategic public relations plans to increase brand awareness and drive business growth
  • Manage media relations, including pitching stories, responding to inquiries, and coordinating interviews
  • Create and distribute press releases, speeches, and other communications materials
  • Manage crisis communications, including developing messaging and coordinating responses
  • Collaborate with internal teams to ensure consistent messaging and branding across all channels
Public Relations Specialist, ABC Company

Anytown USA | 2010 – 2015

  • Assisted in the development and implementation of public relations plans and strategies
  • Managed media relations, including drafting press releases and responding to inquiries
  • Assisted in crisis communications, including developing messaging and coordinating responses
  • Assisted in the creation and distribution of communications materials, including speeches and social media content

Education:
Bachelor of Arts in Communications

Anytown University | 2010

This functional resume example highlights the candidate’s skills and experience in public relations and communications. The objective statement clearly states the candidate’s career goals, while the summary section provides an overview of their key qualifications. The professional experience section highlights the candidate’s relevant work experience, with a focus on their achievements and responsibilities. The education section provides additional information about the candidate’s academic background. Overall, this resume template is well-organized and easy to read, making it an effective tool for job seekers in the public relations field.


Public Relations Manager Functional Resume Example – 2

John Doe

123 Main Street, Anytown USA 12345

(123) 456-7890 | [email protected]

Objective:

To obtain a Public Relations Manager position in a dynamic organization where I can utilize my skills and experience to contribute to the success of the company.

Summary:
  • Over 10 years of experience in public relations, including media relations, crisis management, and event planning.
  • Proven track record of developing and implementing successful PR campaigns that have resulted in increased brand awareness and positive media coverage.
  • Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders, including media contacts, clients, and colleagues.
  • Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Professional Experience:
Public Relations Manager, XYZ Company

Anytown USA | January 2015 – Present

  • Develop and implement strategic PR campaigns to promote the company’s products and services.
  • Manage media relations, including pitching stories to journalists, responding to media inquiries, and arranging interviews.
  • Coordinate and manage events, including press conferences, product launches, and trade shows.
  • Provide crisis management support, including developing crisis communication plans and responding to negative media coverage.
Senior Public Relations Specialist, ABC Agency

Anytown USA | January 2010 – December 2014

  • Managed media relations for a variety of clients in industries such as healthcare, technology, and finance.
  • Developed and implemented PR campaigns that resulted in increased media coverage and brand awareness for clients.
  • Provided crisis management support, including developing crisis communication plans and responding to negative media coverage.
  • Managed events, including press conferences, product launches, and trade shows.
Education:

Bachelor of Arts in Communications, Anytown University

Graduated Magna Cum Laude

This functional resume example highlights the candidate’s skills and experience in public relations, rather than focusing on chronological work history. The objective statement and summary provide a clear overview of the candidate’s career goals and qualifications, while the professional experience section highlights specific achievements and responsibilities. The education section provides additional context for the candidate’s qualifications. This format is ideal for candidates with significant experience in a particular field or industry.

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Public Relations Manager Combination Resume Example – 1

Summary:

  • Experienced Public Relations Manager with over 5 years of experience in developing and executing successful PR campaigns for various clients.
  • Proficient in media relations, crisis management, event planning, and social media management.
  • Strong communication, leadership, and organizational skills.

Professional Experience:

  • ABC Company – Public Relations Manager (2018-present)
    • Develop and implement PR strategies for clients in the technology and healthcare industries.
    • Manage media relations and secure coverage in top-tier publications.
    • Create and execute successful social media campaigns.
    • Plan and execute events, including product launches and press conferences.
  • XYZ Agency – Senior Account Executive (2015-2018)
    • Managed PR campaigns for clients in the consumer goods and hospitality industries.
    • Secured media coverage in national and local publications.
    • Developed and executed successful social media campaigns.
    • Managed client relationships and provided strategic counsel.

Education:

  • Bachelor of Arts in Communication – University of California, Los Angeles (UCLA)

This combination resume example showcases the candidate’s experience and skills in a clear and concise manner. The summary section highlights the candidate’s strengths and areas of expertise, while the professional experience section provides specific examples of their accomplishments in previous roles. The education section is brief but includes relevant information. This format is ideal for candidates with a solid work history and a range of skills and experiences to showcase.


Public Relations Manager Combination Resume Example – 2

Summary:

Experienced Public Relations Manager with a proven track record of success in developing and executing strategic communication plans. Skilled in media relations, crisis management, and event planning. Proficient in social media management and content creation. Strong leadership and team management abilities.

Professional Experience:

Public Relations Manager, ABC Company

Developed and executed comprehensive communication plans for product launches, corporate events, and crisis situations. Managed media relations and secured coverage in top-tier publications. Oversaw social media strategy and content creation. Led a team of three PR specialists.

Senior PR Specialist, XYZ Agency

Managed media relations for a portfolio of clients in the technology and healthcare industries. Secured coverage in top-tier publications, including The New York Times and Forbes. Developed and executed social media strategies. Coordinated events and press conferences.

Education:

Bachelor of Arts in Communication, University of California, Los Angeles

Skills:

  • Media relations
  • Crisis management
  • Event planning
  • Social media management
  • Content creation
  • Leadership
  • Team management

This combination resume example showcases the candidate’s professional experience and skills in a clear and concise manner. The summary section highlights the candidate’s key strengths and sets the tone for the rest of the resume. The professional experience section includes specific examples of the candidate’s accomplishments and responsibilities in previous roles. The education section is brief but relevant to the candidate’s field. The skills section provides a comprehensive list of the candidate’s abilities. Overall, this resume template is effective for a Public Relations Manager looking to showcase their experience and skills in a clear and concise manner.

Read Also: Public Relations Manager Job Posting Template: Tips & Examples

The Do’s and Don’ts of Writing Public Relations Manager Resume

As a Public Relations Manager, your resume is your first impression on potential employers. It is essential to make sure that your resume stands out from the rest. Here are some do’s and don’ts to keep in mind while writing your Public Relations Manager resume:

Do’s:

  • Showcase your communication skills: As a Public Relations Manager, your communication skills are crucial. Make sure to highlight your ability to communicate effectively in your resume.
  • Include relevant experience: Include any relevant experience you have in the field of Public Relations. This could include internships, volunteer work, or previous job experience.
  • Quantify your achievements: Use numbers and statistics to showcase your achievements. For example, if you increased media coverage for a client, include the percentage increase.
  • Customize your resume: Tailor your resume to the specific job you are applying for. Highlight the skills and experiences that are most relevant to the position.
  • Proofread: Make sure to proofread your resume for any errors or typos. A well-written and error-free resume will make a good impression on potential employers.

Don’ts:

  • Include irrelevant information: Avoid including irrelevant information in your resume. Stick to the skills and experiences that are most relevant to the position.
  • Use generic language: Avoid using generic language in your resume. Use specific examples and language to showcase your skills and experiences.
  • Include personal information: Avoid including personal information such as your age, marital status, or religion in your resume.
  • Use a generic template: Avoid using a generic resume template. Instead, create a unique and professional-looking resume that showcases your skills and experiences.
  • Exaggerate your achievements: Avoid exaggerating your achievements in your resume. Stick to the facts and use specific examples to showcase your skills and experiences.

Conclusion

Writing a Public Relations Manager resume can be challenging, but by following these do’s and don’ts, you can create a resume that stands out from the rest. Remember to showcase your communication skills, include relevant experience, quantify your achievements, customize your resume, and proofread for errors. Avoid including irrelevant information, using generic language, including personal information, using a generic template, and exaggerating your achievements. By following these tips, you can create a resume that showcases your skills and experiences and makes a good impression on potential employers.

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