Digital Marketing Manager Resume Writing Guide & Examples

Are you looking to land your dream job as a digital marketing manager? A well-crafted resume is the first step towards achieving your goal. In this guide, we will provide you with actionable insights and practical advice on how to write a digital marketing manager resume that stands out from the crowd. With our expert tips and examples, you’ll be able to showcase your skills and experience in the best possible light and increase your chances of landing your dream job.

How to Write Digital Marketing Manager Resume That Stands Out?

As a digital marketing manager, your resume should highlight your skills and experience in the field. Here are some tips to help you craft a winning resume:

  • Highlight your achievements: Instead of just listing your responsibilities, focus on your achievements in your previous roles. Use numbers and statistics to quantify your impact and showcase your results.
  • Showcase your skills: Digital marketing requires a wide range of skills, from SEO and PPC to social media and content marketing. Make sure to highlight your skills and experience in each of these areas.
  • Use keywords: Many companies use applicant tracking systems (ATS) to screen resumes. Make sure to include relevant keywords in your resume to increase your chances of getting past the ATS.
  • Customize your resume: Tailor your resume to the specific job you’re applying for. Highlight the skills and experience that are most relevant to the job description.
  • Show your personality: Digital marketing is a creative field, so don’t be afraid to show your personality in your resume. Use a professional tone, but also showcase your creativity and passion for the field.

By following these tips, you’ll be able to craft a digital marketing manager resume that stands out from the crowd and showcases your skills and experience in the best possible light. Good luck!

Related Article: Digital Marketing Manager Job Description, Average Salary & Career Path

What Recruiters Consider in Digital Marketing Manager Resume?

Recruiters receive hundreds of resumes for a single job opening, and they spend only a few seconds scanning each one. Therefore, it is crucial to make your digital marketing manager’s resume stand out from the rest. Recruiters look for specific skills and experiences that match the job requirements. Here are some of the things that recruiters consider in a digital marketing manager’s resume:

Relevant Experience: Recruiters look for candidates who have relevant experience in digital marketing. They want to see that you have worked on campaigns, managed budgets, and achieved measurable results. Make sure to highlight your experience in areas such as SEO, PPC, social media, email marketing, and content marketing.

Quantifiable Achievements: Recruiters want to see that you have achieved measurable results in your previous roles. Include specific metrics such as website traffic, conversion rates, click-through rates, and ROI. This will demonstrate your ability to drive results and make an impact.

Technical Skills: Digital marketing requires a range of technical skills such as Google Analytics, AdWords, HTML, CSS, and CMS platforms. Recruiters look for candidates who have experience with these tools and can demonstrate their proficiency.

Key Elements to Include in Your Digital Marketing Manager Resume

Your digital marketing manager resume should showcase your skills, experience, and achievements clearly and concisely. Here are some key elements to include in your resume:

  • Objective: Start with a clear objective that highlights your career goals and how you can contribute to the company.
  • Summary: Include a brief summary of your skills, experience, and achievements. This should be tailored to the job description and highlight your most relevant qualifications.
  • Experience: List your work experience in reverse chronological order, starting with your most recent role. Include your job title, company name, dates of employment, and a brief description of your responsibilities and achievements.
  • Education: List your educational qualifications, including your degree, institution, and graduation date.
  • Skills: Include a section that highlights your technical skills, such as Google Analytics, AdWords, HTML, CSS, and CMS platforms.
  • Achievements: Highlight your quantifiable achievements, such as website traffic, conversion rates, click-through rates, and ROI.
  • Certifications: List any relevant certifications that demonstrate your expertise in digital marketing.
  • References: Include references from previous employers or clients who can vouch for your skills and experience.

By including these key elements in your digital marketing manager resume, you can increase your chances of getting noticed by recruiters and landing your dream job.

Digital Marketing Manager Resume Examples

If you’re looking for inspiration for your digital marketing manager resume, you’ve come to the right place. In this article, we’ll share four resume examples to help you craft a winning resume that showcases your skills and experience in the field of digital marketing.


Digital Marketing Manager Chronological Resume Example – 1

John Doe

123 Main Street

Anytown, USA 12345

(123) 456-7890

[email protected]


Objective:

To obtain a digital marketing manager position with a reputable company where I can utilize my skills and experience to drive business growth and increase brand awareness.


Experience:

Digital Marketing Manager

ABC Company

January 2018 – Present

  • Develop and implement digital marketing strategies to increase website traffic and lead generation
  • Create and manage social media campaigns across multiple platforms
  • Collaborate with cross-functional teams to develop and execute email marketing campaigns
  • Analyze and report on campaign performance using Google Analytics and other tools

Digital Marketing Specialist

XYZ Agency

June 2015 – December 2017

  • Managed social media accounts for multiple clients, including content creation and community management
  • Assisted in the development and execution of email marketing campaigns
  • Conducted keyword research and implemented SEO strategies to improve website rankings
  • Created and managed Google AdWords campaigns

Education:

Bachelor of Science in Marketing

University of Anytown

May 2015

The chronological resume template is a popular choice for digital marketing managers who have a solid work history in the field. This template highlights your work experience in reverse chronological order, starting with your most recent position. It’s a great way to showcase your career progression and demonstrate your expertise in digital marketing. Use bullet points to highlight your key accomplishments and responsibilities in each role, and be sure to include any relevant certifications or training you’ve completed.


Digital Marketing Manager Chronological Resume Example – 2

John Doe

123 Main Street, Anytown USA 12345

(123) 456-7890 | [email protected]

Objective:

To obtain a Digital Marketing Manager position in a dynamic and innovative company where I can utilize my skills and experience to drive growth and success.

Experience:

Digital Marketing Manager

ABC Company | Anytown USA | January 2018 – Present

  • Develop and implement digital marketing strategies to increase website traffic and lead generation.
  • Manage social media accounts and create engaging content to increase brand awareness and engagement.
  • Collaborate with cross-functional teams to create and execute successful email marketing campaigns.
  • Analyze and report on website and social media metrics to optimize campaigns and improve ROI.

Marketing Coordinator

XYZ Company | Anytown USA | June 2015 – December 2017

  • Assisted in the development and execution of marketing campaigns across various channels, including email, social media, and print.
  • Managed the company’s social media accounts and created content to increase engagement and followers.
  • Assisted in the planning and execution of events and trade shows.
  • Conducted market research and analyzed data to inform marketing strategies.
Education:

Bachelor of Science in Marketing

University of Anytown | Anytown USA | May 2015

Skills:
  • Digital marketing strategy development and execution
  • Social media management and content creation
  • Email marketing campaign creation and execution
  • Website and social media analytics and reporting
  • Event planning and execution
  • Market research and analysis

The chronological resume template is a popular format that lists your work experience in reverse chronological order, starting with your most recent job. This format is ideal for job seekers who have a strong work history and want to highlight their career progression. The chronological resume template is easy to read and allows hiring managers to quickly see your work experience and accomplishments. It is a great choice for Digital Marketing Managers who want to showcase their experience and skills in a clear and concise way.


Digital Marketing Manager Functional Resume Example – 1

John Doe

123 Main Street, Anytown USA 12345

(123) 456-7890 | [email protected]


Objective:

To obtain a Digital Marketing Manager position with a reputable company where I can utilize my skills and experience to drive growth and increase revenue.


Summary:
  • Over 5 years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
  • Proven track record of increasing website traffic and improving search engine rankings.
  • Strong analytical skills, with experience using Google Analytics and other data analysis tools.
  • Excellent communication and project management skills, with the ability to lead cross-functional teams.

Professional Experience:
Digital Marketing Manager, XYZ Company

Anytown USA | January 2018 – Present

  • Develop and implement digital marketing strategies to increase website traffic and drive revenue growth.
  • Manage SEO and SEM campaigns, including keyword research, on-page optimization, and link building.
  • Create and manage social media campaigns, including content creation and community management.
  • Analyze website and campaign performance using Google Analytics and other data analysis tools.
  • Lead cross-functional teams to execute marketing campaigns and achieve business objectives.
Digital Marketing Specialist, ABC Company

Anytown USA | January 2016 – December 2017

  • Managed SEO and SEM campaigns, including keyword research, on-page optimization, and link building.
  • Created and managed social media campaigns, including content creation and community management.
  • Analyzed website and campaign performance using Google Analytics and other data analysis tools.
  • Assisted in the development of digital marketing strategies to increase website traffic and drive revenue growth.

Education:
Bachelor of Science in Marketing

Anytown University | May 2015

This functional resume example for a Digital Marketing Manager highlights the candidate’s skills and experience in digital marketing, with a focus on SEO, SEM, and social media marketing. The resume includes a clear objective statement, a summary of the candidate’s skills and experience, and a detailed professional experience section that highlights the candidate’s achievements in previous roles. The resume also includes the candidate’s education and relevant certifications. This functional resume format is ideal for candidates who want to highlight their skills and experience, rather than their chronological work history.


Digital Marketing Manager Functional Resume Example – 2

John Doe

123 Main Street, Anytown USA 12345

(123) 456-7890 | [email protected]

Objective:

To obtain a Digital Marketing Manager position in a dynamic and innovative company where I can utilize my skills and experience to drive growth and success.

Summary:
  • Over 5 years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
  • Proven track record of increasing website traffic and revenue through strategic campaigns and initiatives.
  • Strong analytical skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and leadership skills, with experience managing teams and collaborating with cross-functional departments.
Professional Experience:
Digital Marketing Manager

ABC Company | Anytown USA | January 2018 – Present

  • Develop and execute digital marketing strategies to increase website traffic and revenue.
  • Manage SEO and SEM campaigns, including keyword research, on-page optimization, and PPC advertising.
  • Create and manage social media campaigns across multiple platforms, including Facebook, Twitter, and Instagram.
  • Analyze website and campaign data to identify trends and opportunities for improvement.
  • Collaborate with cross-functional teams, including design, development, and content, to ensure cohesive and effective campaigns.
Digital Marketing Specialist

XYZ Company | Anytown USA | January 2015 – December 2017

  • Assisted in the development and execution of digital marketing strategies.
  • Managed SEO and SEM campaigns, including keyword research, on-page optimization, and PPC advertising.
  • Created and managed social media campaigns across multiple platforms, including Facebook, Twitter, and Instagram.
  • Analyzed website and campaign data to identify trends and opportunities for improvement.
  • Assisted in the development of email marketing campaigns and lead generation initiatives.
Education:

Bachelor of Science in Marketing | Anytown University | May 2014

This functional resume example highlights the candidate’s skills and experience in digital marketing, with a focus on SEO, SEM, and social media marketing. The candidate’s professional experience is listed in reverse chronological order, with a focus on their accomplishments and contributions to each role. The resume also includes a summary section that highlights the candidate’s key skills and attributes, as well as an objective statement that outlines their career goals. Overall, this resume template is designed to showcase the candidate’s strengths and qualifications for a Digital Marketing Manager position.

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Digital Marketing Manager Combination Resume Example – 1

Summary:

  • Digital Marketing Manager with 5+ years of experience in developing and implementing successful digital marketing campaigns.
  • Proficient in SEO, SEM, PPC, email marketing, social media marketing, and content marketing.
  • Strong analytical skills with experience in Google Analytics, A/B testing, and data-driven decision making.
  • Excellent communication and leadership skills with experience in managing cross-functional teams.

Professional Experience:

  • Digital Marketing Manager, XYZ Company (2018-present)
    • Develop and execute digital marketing strategies to increase website traffic, lead generation, and revenue.
    • Manage SEO, SEM, PPC, email marketing, social media marketing, and content marketing campaigns.
    • Analyze data and metrics to optimize campaigns and improve ROI.
    • Collaborate with cross-functional teams including sales, product, and design to ensure alignment and achieve business goals.
  • Digital Marketing Specialist, ABC Agency (2015-2018)
    • Managed SEO, SEM, PPC, email marketing, and social media marketing campaigns for clients in various industries.
    • Analyzed data and metrics to optimize campaigns and improve ROI.
    • Collaborated with cross-functional teams including account management, creative, and development to ensure successful campaign execution.

Education:

  • Bachelor of Science in Marketing, University of XYZ (2015)

Digital Marketing Manager Combination Resume Example – 2

Summary:

Experienced Digital Marketing Manager with a proven track record of driving online traffic and increasing revenue through strategic marketing campaigns. Skilled in SEO, SEM, PPC, email marketing, and social media marketing. Proficient in Google Analytics, AdWords, and HubSpot. Strong leadership and communication skills.

Professional Experience:

Digital Marketing Manager, XYZ Company

Developed and executed digital marketing strategies that increased website traffic by 50% and revenue by 25%. Managed a team of 5 digital marketers and collaborated with cross-functional teams to ensure alignment of marketing efforts. Conducted market research and analyzed data to identify trends and opportunities. Oversaw SEO, SEM, PPC, email marketing, and social media marketing campaigns. Utilized Google Analytics, AdWords, and HubSpot to track and measure campaign performance.

Senior Digital Marketing Specialist, ABC Agency

Managed digital marketing campaigns for multiple clients across various industries. Conducted keyword research and optimized website content for SEO. Created and managed PPC campaigns on Google AdWords and Bing Ads. Developed and executed email marketing campaigns using MailChimp and Constant Contact. Managed social media accounts and created content for Facebook, Twitter, and Instagram. Analyzed campaign performance and provided recommendations for optimization.

Education:

Bachelor of Science in Marketing, University of XYZ

Skills:

  • SEO
  • SEM
  • PPC
  • Email Marketing
  • Social Media Marketing
  • Google Analytics
  • Google AdWords
  • HubSpot
  • Leadership
  • Communication

This combination resume example showcases the candidate’s professional experience in reverse chronological order, highlighting their most recent and relevant roles. The summary section provides a brief overview of the candidate’s skills and experience, while the professional experience section goes into more detail about their specific responsibilities and accomplishments in each role. The education and skills sections provide additional information about the candidate’s qualifications and expertise. This format is ideal for candidates with a strong work history and relevant experience in their field.


Read Also: Digital Marketing Manager Job Posting Template: Tips & Examples

The Do’s and Don’ts of Writing Digital Marketing Manager Resume

As a digital marketing manager, your resume is your first impression to potential employers. It is essential to make sure that your resume stands out from the rest. Here are some do’s and don’ts to keep in mind when writing your digital marketing manager resume.

Do’s:

  • Showcase your achievements: Highlight your accomplishments in your previous roles, such as increasing website traffic or improving conversion rates.
  • Include relevant keywords: Use keywords that are relevant to the job description to increase your chances of getting past applicant tracking systems.
  • Quantify your results: Use numbers and statistics to demonstrate the impact of your work.
  • Highlight your skills: Emphasize your skills in areas such as SEO, PPC, social media, and content marketing.
  • Customize your resume: Tailor your resume to the specific job you are applying for.

Don’ts:

  • Use generic language: Avoid using generic phrases such as “”team player”” or “”hard worker.””
  • Include irrelevant information: Leave out information that is not relevant to the job, such as your hobbies or personal interests.
  • Make it too long: Keep your resume concise and to the point, ideally no more than two pages.
  • Forget to proofread: Make sure to proofread your resume for any errors or typos.
  • Use a generic template: Avoid using a generic resume template that does not showcase your unique skills and experience.

Conclusion

Your digital marketing manager resume is your chance to make a great first impression. By following these do’s and don’ts, you can create a resume that stands out from the rest and increases your chances of landing your dream job. Remember to customize your resume for each job you apply for and highlight your unique skills and achievements.

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